Cory Richard innovation in the uncomfortable zone
June 30, 2014
National Geographic Creative photographer and North Face athlete Cory Richard talks about learning to become comfortable in the uncomfortable zone. How he found his voice through adversity – and developed his craftsmanship through the lens of a camera to share his vision of the world that has taken him to some extraordinary places. Adventure is anything that takes you outside of your comfort zone, Richards says. I like that.
It reminds me of the process of creation and innovation, to stay in emergence and learning to be uncomfortable in the uncomfortable zone. Is a necessary requirement which can be applied as principle in any organisation as well as some of the physical extremes that Cory exists in.