Communities Dominate Brands: Business and marketing challenges for the 21st Century
Alan Moore and Tomi Ahonen
Communities Dominate Brands offers a front line perspective on the ways that media change is transforming the branding process. They have surveyed the best contemporary thinking about engagement marketing, participatory culture, and consumer relations, translating it into terms which will be accessible to industry insider and lay reader alike.
Alan Moore – Nokia World in Amsterdam 2006 from Alan Moore on Vimeo.