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Supercapitalism The transformation of business, democracy and everyday life

Alfred A. Knopf
 — 2007


The main idea in this book is that capitalism has morphed into ‘supercapitalism’ that has engulfed democracy. The reason for this according to Reich is that the incentives of the market are such that the pursuit of profit empowers investors and consumers as opposed to citizens. As the market caters to the needs of investors/consumers, it undercaters for public goods. These public goods can only be identified via the demcoratic process, but this process has become corrupted as more and more money pours into the system to make political platforms consistent with market needs.

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